New Ford Fiesta wishes to like women

Ford has presented a new Pan-European advertising campaign under the name "This is now" for support of release of a new "very pink" Ford Fiesta.

Pink Ford Fiesta

The company will present this car as Fiesta for women, positioning the car as "glamor car". The 60-second preview trailer is developed by adv agency Ogilvy Advertising London.

The presentation trailer begins with display of the person who is raking up leaves in the garden. As music begins, the garage door opens also spectators see the TV. The TV "leaves" garage and goes to a city. On a way, to this TV others join, with similar, but with other images.

Then all TVs gather and form an image. Images on screens samples of the modern art represent fashion parades, modern architecture. As a result all the images long unite to create new pink Ford Fiesta.

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