New York from boxes in campaign IKEA

New York agency Deutsch has started campaign for IKEA, dated for opening on June, 18th, 2008 new shop in Brooklyn, the first in New York.

In campaign sights of New York are beaten "sign" flat packing of furniture IKEA which is considered in the Swedish corporation hardly probable not a precept, and also. Have united them in a single whole, having constructed from boxes symbols of New York and having allocated with that the message on a geographical arrangement of new shop, and also on new service — delivery this very day.

Empire State Building, the Brooklyn bridge and the Brooklyn water towers have been constructed actually, without application of a computer drawing.

Them has designed and the artist and architect John Hobbs has constructed of more than 1000 boxes.

The greatest length at the Brooklyn bridge — 96 foots (29 metres), and height at Empire State Building — 21 foot (7 metres)

Architectural constructions have taken part in television rollers, printing and the outdoor advertising. 4 "apartments-exhibitions" in the size 20 on 20 foots arranged with furniture IKEA and located in streets of New York are besides involved.

The best architecture of the world has arrived to Paris

The best samples of world architecture it's possible to find in French museum Cité de l'Architecture et du Patrimoine.

The head office of agency EURO RSCG has shown, how the most known known buildings of the world "were brought" to a museum.

Slogan: Find a whole world of architecture ar the heritage and architecture centre.

Look at the world in new light

Australian division World Wildlife Fund continues an advertising campaign under the name "Earth Hour", which basic leitmotif to switch off light to increase awareness on global warming.

The idea of agency Leo Burnett Sydney shows known masterpieces of architecture, such as Tour d'Eiffel or the Collosseo in switched off light.

New Ford Fiesta wishes to like women

Ford has presented a new Pan-European advertising campaign under the name "This is now" for support of release of a new "very pink" Ford Fiesta.

Pink Ford Fiesta

The company will present this car as Fiesta for women, positioning the car as "glamor car". The 60-second preview trailer is developed by adv agency Ogilvy Advertising London.

The presentation trailer begins with display of the person who is raking up leaves in the garden. As music begins, the garage door opens also spectators see the TV. The TV "leaves" garage and goes to a city. On a way, to this TV others join, with similar, but with other images.

Then all TVs gather and form an image. Images on screens samples of the modern art represent fashion parades, modern architecture. As a result all the images long unite to create new pink Ford Fiesta.

Insuperable magnetic force Guinness

Diageo and IIBBDO have started video in support of beer Guinness poured on aluminium banks.

Aluminium does not possess any magnetic properties, but not in case of Guinness. The lorry with cans of beer has drawn hundreds refrigerators from all city. Huge iron refrigerators broke glasses, beat out doors, were thrown out from everywhere, carrying by force majeure can Guinness.

As heading promoters have stopped on a slogan "Fridge Magnet". The minute roller about the surprised people and flying refrigerators was a producer Fredrik Bond from Sonny London. For special effects answered Kelly Kerby, working over serial creation "X-Files".

Removed a videoclip in Argentina — still slightly, and it becomes already tradition for Guinness.
"Tipping Point" also removed in this South American country with surprising colour scale and a transparency of air, the elementary attractive architecture and open people.



In shootings «Fridge Magnet» participated more than 200 inhabitants of Buenos Aires who have apprehended this work as amusing and paid game.