The Pavilion of Ideas, project Heatherwick Studio, has won the five competitors who have entered in short-list of competition of projects of design of the British Pavilion for the World's fair which will take place in Shanghai (Shanghai 2010 Expo).
The pavilion looks as a box with one thousand beams. There is an illusion, that the bud from thin rods is groundless.
All thin rays are mobile and move together with a wind. On their tips colour diodes about which help it is possible to create on a surface various images are fixed.
In pavilion visitors become spectators of the action visualised on the huge screen.
The external platform round pavilion becomes an exposition and an audience, and also a place for cafe and the shops surrounded with strips of a grass.
The pavilion will be as much as possible harmless, designers will try to use only processed materials. The object easy, not demanding the concrete basis, “gently concerns the earths” — so has been written in release.
The manufacturer of French cars Citroën has presented design of kontsept-model Hypnos, a dizelno-electric hybrid which has received a rank of the kontsept-car of year from British magazine Autocar.
In the car in length of 4,9 metres automatic doors, a unique arrangement of seats and an upholstery are equipped by the components similar to a prism. The videocamera built in a ceiling observes of a look of the driver, and, depending on mood, changes illumination and a smell.
The British designer of an interior of model Hypnos, Leighanne Earley, has received award Autocar as Automotive Leader of the Future. The design has been presented on Paris Motor Show in October.
Fine proportions and practically physiological style Hypnos represents the real concept of a hybrid of technologies and appearance.
The elegant crossover unites style of a sports compartment, comfort of a sedan and a practicality of space of an off-road car. Hypnos it's equipped by new hybrid installation HYmotion4 which unites dynamic representation with ecological compatibility and allows the car to be economic, despite power of 200HP.
Hypnos offers us an effective sight at the future of cars of a class lux which will combine innovative and intellectual technologies, such as system of recognition of a voice and adaptation of internal characteristics under mood of the owner, massage armchairs, the illumination sensitive to temperature, and others.
The sizes of model: 4,9m at length, 2,17m at width, 1,58 in height, wheels of 56cm.
Ford has presented a new Pan-European advertising campaign under the name "This is now" for support of release of a new "very pink" Ford Fiesta.
Pink Ford Fiesta
The company will present this car as Fiesta for women, positioning the car as "glamor car". The 60-second preview trailer is developed by adv agency Ogilvy Advertising London.
The presentation trailer begins with display of the person who is raking up leaves in the garden. As music begins, the garage door opens also spectators see the TV. The TV "leaves" garage and goes to a city. On a way, to this TV others join, with similar, but with other images.
Then all TVs gather and form an image. Images on screens samples of the modern art represent fashion parades, modern architecture. As a result all the images long unite to create new pink Ford Fiesta.
Diageo and IIBBDO have started video in support of beer Guinness poured on aluminium banks.
Aluminium does not possess any magnetic properties, but not in case of Guinness. The lorry with cans of beer has drawn hundreds refrigerators from all city. Huge iron refrigerators broke glasses, beat out doors, were thrown out from everywhere, carrying by force majeure can Guinness.
As heading promoters have stopped on a slogan "Fridge Magnet". The minute roller about the surprised people and flying refrigerators was a producer Fredrik Bond from Sonny London. For special effects answered Kelly Kerby, working over serial creation "X-Files".
Removed a videoclip in Argentina — still slightly, and it becomes already tradition for Guinness. "Tipping Point" also removed in this South American country with surprising colour scale and a transparency of air, the elementary attractive architecture and open people.
In shootings «Fridge Magnet» participated more than 200 inhabitants of Buenos Aires who have apprehended this work as amusing and paid game.
